Koby Stronach is a Digital Journalism and Communications major, from Caledon, Ontario. He has covered many different stories ranging from sports to politics and everything in between. He is very active with hockey with the school and in the community.
Incoming University of Windsor freshmen and upper year students alike were not treated to an end of frosh week concert this year, unlike prior years in which the UWSA has splurged on artists like Avicii and The Chainsmokers.
The UWSA did not announce to students why there was a void at the end of frosh week programming, or what happened to the annual Coming Home Music Festival concert.
Sarah Noureddine, vice president of student services for the UWSA, says the concert is still going to happen. “We are not canceling the concert, it is just moved to the winter,” Nourdienne said.
Noureddine would not, however, give any detail about acts that the UWSA is pursuing or the venue where it will be hel.“We are currently working on a lot of exciting things, but we have not solidified anything so we can’t really give you too much information,” she said.
‘Time’ was cited by Noureddine as the main reason why a concert was not held in September. This is because Noureddine no longer wants to work with a company called Life in Color, who has organized the concerts for the last three years. “We had to take on the responsibility of the production and the artist and everything ourselves. Which obviously caused a bit of a challenge because it’s really hard to plan a concert of that capacity in three months”, Noureddine said.
Through looking at minutes from UWSA meetings, it can be seen that Noureddine did not mention trying to plan the concert, at any of the first five UWSA board meetings since she has taken office.
The UWSA has made news in the past because of the amount of money spent to put on the welcome week concerts. In fact, Maclean’s magazine named the 2012 Avicii concert the worst spending by a student union. This was because the UWSA spent $250,000 to put on the concert, and lost $37,000.
Ryan Flannagan, associate vice president of the student experience at the University of Windsor, believes student morale was not affected, despite other schools bringing in big name acts such as Lil Yachty and Post Malone for their frosh week concerts. “I don’t think the absence of the concert is a major concern for students. There are many other amazing things happening on campus and in the city for our students to get involved and have fun. While there will no doubt be some students who will be disappointed, the student experience, morale, and recruitment will not be affected by this development.”
Flannagan mentions how the new pub being completed in the basement of the CAW Student Centre is another way he believes morale and recruitment can be boasted. “After years of absence the UWSA is bringing back a pub in the CAW Student Centre and that among many other things will have an important positive impact on our students,” he said.
Noureddine would not say how much money has been set aside for the winter concert, deferring instead to UWSA general manager Maria Hamilton, who also would not disclose the amount Noureddine says details of the concert will be posted across all social media platforms by the UWSA when it is planned.
— UWSA (@UWSA4U) August 11, 2017
This tweet on August 11th shows how the UWSA was still using the Coming Home Music Festival as a major marketing tool.